Choosing & Validating Your Course Topic

Wondering what topic you should create a course on? Not sure if you’re an expert yet? I’ll show you how to laser focus on the exact area your audience needs the most help with, so you can create an online course that feels like a miracle to your followers.

Then you’ll get ahead of a no-sales slump by ensuring that your online course is exactly what your audience needs from Day 1 — so you don’t waste a single second building the wrong offer.

MODULE ONE

In this module we’ll cover:

This module is jam-packed with bonuses like:

My 3-step process for finding your perfect course topic (Hint: Your audience will tell you. I’ll give you the right questions to ask to find out.)

The step-by-step script for hosting market research conversations that give you a glimpse into your audience’s mind — and help you create the perfect course from the beginning (P.S. Even after $8 million in sales created from selling online courses, I still never skip this part)

The 7 places you can look to start generating online course ideas

How to pre-sell your course so that you can avoid creating an online course that no one buys (And you thought crickets on your Instagram feed were bad. Crickets in your cart? Much worse!)

The 5 ways to validate your course before you create a single slide (Check off all 5, and you’re ready to launch!)

The Validation Checklist — The #1 mistake new course creators make? Building a course before anyone asks for it. Get the 5 criteria you must check-off before you give yourself the launching green light

Your Customer Voice Manual — The best sales copy comes directly from your audience. Come back and reference this voice guide every time you pick up your pen to write social media captions, sales copy, or emails

Here's the exact gameplan to go from burnt out biz owner to

thriving course creator...

Building Your Course

You can’t launch an online course without an online course. Even if you’re starting from literal scratch, Module 2 will show you how to go from “I have an idea!” to creating an educational — and profitable — asset that pays you back from Day One.

We'll go over the whole course creation process, from defining the transformation your course provides to mapping out a curriculum that gets your students results. From naming your course to picking the perfect price, and more, there is no stone left unturned — and not a single thing left to Google.

MODULE TWO

You’ll also receive these special bonuses:

In this module we’ll cover:

How to create a course that’s guaranteed to transform lives and get your students epic results

My quick and easy formula for pricing your course to sell

An easy refund process that actually makes you more sales

The Name Your Course formulas for generating course names that prime your audience to buy from the first “Hello”

How to outline your course curriculum (wondering how much info is too much? Or too little? This process will teach you the exact “right” amount of content to include in your new profitable course)

Creating your online course in lightning speed (without sacrificing even an ounce of quality)

The Ultimate Curriculum Crafter: Your online course is about your students’ success as well as your own. This planning document is my favorite tool for mapping out course content that gets results. Because at the end of the day, it’s the impact that matters most!

Efficiency 101: My right-hand woman and COO, Laura Mellone, is schooling the class on how to stay efficient and productive — so you don’t accidentally fall into an endless rabbit hole of “I’ll do it tomorrow” when you’re creating your course

Crafting Your Launch Plan & Creating Your Launch Elements

Failing to plan is planning to fail, and you are way too smart for that. In Module 3, you’ll put on your Project Manager hat and map out the path to a profitable online course launch. I’ll show you the entire plan for your launch as well as break down every single thing you need along the way. 

This is where you overcome your fears of overwhelm, slay your tech demons, and build a solid foundation you can skyrocket from.

MODULE THREE

This module will cover:

You’ll also receive these special bonuses:

7-Figure Webinar and Email Templates: Pssst. I’m opening up my designer bag and showing you the highly strategic sales copy I’ve personally used to go from newbie course creator to million dollar online educator.

I’m talking about your webinar landing page, show-up emails, sales emails and more. Who said you need to hire a copywriter for your course launch? Not me! You’re getting emails that invite your audience to your webinar, inspire them to show up to your event, and sell them into the course afterwards.

Sales Page Copy Template: From the headline at the top to final call to action button, this sales page copy takes the guesswork out of how to structure your sales page and write compelling sales copy.

The 3 phases of any course launch (with a color-coded day-by-day launch template to follow)

The answer to the age-old question on every course creator’s mind: “how do I *logistically* set up the tech piece of my course launch?”

You’ll also learn the answer to: “Um, how do I set it up myself without pulling all the hairs in my high pony out?”

You’ll set your launch dates and webinar dates too, so you can get on top of all the moving pieces of your course launch

The what’s what of landing pages, thank you pages, sales emails, and sales webinars (Hint: You're also getting copy templates for allll of these pieces.)

Creating Your High-Converting Webinar Funnel

There’s a reason why I sell my courses using webinars, and that’s because they work. This is scaling on a massive level. Webinars reach an unlimited audience in every timezone and in every country with WiFi. This module is filled with the same strategies I’ve used to sell more than $8 million in courses straight from webinars over the past 3 years.

MODULE four

In this module, you’ll learn:

Here’s a bonus that makes creating your webinar even easier:

Walk-through of my own webinar framework, slide by slide and line by line

My go-to webinar framework that makes your audience think, “I’ll have what she’s having!” AKA your new course

Confused about how to build a webinar funnel and set everything up? You'll get the must-knows for handling your webinar sign-up page, thank you page, show-up emails, and more

You’ll get easy, fill-in-able copy templates for your webinar opt-in page (hello, automatic new sign-ups! Nice to see you!)

Discover how to hype up your audience and get them signing up for your webinar — your #1 asset for selling your course

How to get into the selling mindset: even if your stomach’s filled with butterflies, you’ve never hosted a webinar before, and your dog is barking in the other room #reallife

Pre-Launch! Prepping Your Audience & Building Your List

How do you prep your audience for the full-fledged course magic you’re about to release? This is the part most course creators skip that dooms them to a less-than-stellar launch.

Wondering what to post on social media and when? And also: how far in advance do you start telling people about your new course? Answers to all these questions and more live right here, inside Module 5.

MODULE FIVE

In this module you will:

Open up your hands! You’re also receiving thIS special bonuses:

The Launch Playbook — Ditch the “what do I write?” syndrome and follow this 4-week launch plan to push your audience’s excitement button well in advance of Cart Open Day… and on through until your doors close

Transition your social media feeds from regular ole' nurture content to pre-launch strategic content — so your audience starts to crave your offer even before it’s up for grabs

Learn exactly what you should be posting on social media in the 4 weeks leading up to your launch

Package up your expertise into a free webinar and fill it up so you can have a successful launch

Set weekly content goals and start wooing your followers with a 4-week social media sales plan, so they’re primed and ready to sign up for your course, like, today!

Launch Time! Let's Do This

In the immortal words of Rihanna & Calvin Harris, "this is what you came for". In Module 6, you’ll toss your course creator graduation hat into the air — and release your brand new baby into the world. #finally. No more sleeping on your genius or spending the rest of your days *hoping* your hard work pays off. This is where it actually does. Brava!

MODULE SIX

In this module you will:

You’re also receiving these in-module bonuses (seriously, these alone are worth more than the entry price of the entire Online Course Bootcamp):

Probably cry happy tears, because you’ve got a fully validated, created-in-its-entirety course

Find out exactly how many days to promote your new offer — and what you should be posting on social when

Write, film, and produce sales-worthy social media content that inspires your audience to buy

Map out and send the ultimate launch email sequence. Pssst. You’re getting templates that will take buyers from “What’s this?” to “Lemme enroll right now” (You’re getting an entire file of sales email templates from my own personal copywriter. Just add your own flavor, and hit send on your new sales sequence.)

Learn the 8 Emergency Profit Boosters you can employ at anytime to get more sales through your digital door

The Course Launch Playbook — Take “how do I launch my course?” off your question list. Use this template, follow the daily & weekly steps inside, and get your big wins fast.

Email templates for days — Outsourcing your copy? Expensive AF. Writing your own copy using my personal collection of launch templates? Almost effortless. This bonus alone will save you thousands of dollars in hiring costs…and take a whole lotta work off your plate.

Evaluating Your Launch & Next Steps

The first thing we do once you’ve officially launched your first course? We celebrate. Then we get back to work, so the next time you launch is even better. In the final module *sad tear* of The Online Course Bootcamp, you’ll discover how to evaluate your launch, fill in any gaps, and turn what you’ve already created into an ever-lasting revenue stream you can profit from over and over.

MODULE seven

This module will cover:

What, you thought I was done? Nope. I’ve done the heavy lifting for you. Sit back, relax, and enjoy your Module 7 bonuses:

Customer service email templates — Knowing exactly what to say when a customer loses their log-in, needs extra support or *heaven forbid* asks for a refund? Priceless.

Testimonial templates — You already know your course is gonna get your audience major results. It’s your job to capture those results and share ‘em in your social media, on your website, and in your newsletters. These templates make it easy as apple pie

Your Post-Launch Companion: Know your numbers, and you can accomplish anything. Use this metrics tracker to keep tabs on how well your assets performed — and then watch as your sales improve every time

Learn how to manage the influx of customer service requests you get from new students — so you can make this process as smooth as buttah

Collect feedback from the people inside your course (It’s the only way to ensure your students have got everything they need to succeed!)

Set boundaries around email and social media messages (Remember, you’re in charge, woman!)

Set up a clear process for collecting written and video testimonials, so you can let your results speak for themselves — and ultimately, sell your course for you

Get the lowdown on how your launch went — both in the quantitative and qualitative sense

Analyze your conversion rate, your webinar show-up rate, your email open rates, and your overall sales so you can go even bigger next time

“To go evergreen or to live launch again?” That is the question you’ll answer inside the final lesson in this module