You’re sitting on a goldmine, and you don’t even know it. Or maybe you do, but you just don’t feel ready to unleash your full potential and transform your business (and lifestyle). Not to worry – I’m about to share 10 reasons to create and launch your online course in 2024 so that you can stop hitting the snooze button on scaling your business into a full-blown empire.

Here’s the deal – your imposter syndrome might be giving you a million and one reasons why you shouldn’t take the plunge and create an online course.

“I’m not good enough.”

“I don’t have time.”

“My audience size is not where it should be.”

These are all lies we tell ourselves to keep us safe (or I’d say – stuck) exactly where we are right now. But if you’re a goal-getter who knows you’re cut out for more, keep on reading.

10 Reasons to Create and Launch an Online Course in 2024

There are the immediate, no-brainer reasons why you should create and launch an online course this year. However, connecting the dots between the pros of doing so versus all the steps you have to take in between can be tough.

That’s why in this post, I’m not just going to give you the benefits that your future, online course educator self stands to enjoy…

But I’m also going to drop a few proven resources to help you get one step closer to growing your online empire. Starting with my 4-Step Guide to Finding & Validating Your Online Course Topic. Just enter your name and email below so we know where to send it!

4 Steps to Validating Your Course Topic

FIRST NAME*

EMAIL ADDRESS*

I WANT IT!

There’s more where that came from, so keep your eyes peeled.  Are you ready?

#1 – Finally Achieving Work-Life Balance

The term “work-life balance” has been thrown around in every field. Whether you’re currently working at a 9-5 corporate job, or freelancing as a blogger, influencer, or service provider…

Chances are, you’ve heard about this mystical lifestyle, and maybe even made a few attempts to unlock it for yourself to no avail.

I was definitely in that boat, too. I thought that quitting my 9-5 to pursue a full-time career as a freelance travel blogger and influencer would help me achieve work-life balance.

Instead, I was caught up with the constant hustle and grind of pitching, negotiating, and executing brand collaborations. All because I wanted to increase my income, serve my audience more widely, and leave a lasting impact.

It wasn’t until I created my very first online course – The Influencer Bootcamp (now known as The Creator Bootcamp), that I finally achieved all those things for myself.

Although the initial lift of creating and launching an online course was a lot of work, it ultimately automated a large percentage of the revenue-generating aspects of my business.

#2 – Creating and Launching an Online Course Gave Me Flexibility and Freedom

Want to take it a step beyond work-life balance? Creating and launching an online course gave me control of my freedom and flexibility.

I’m not just talking about financial freedom (even though it definitely helped me achieve that as well)…

But because online courses happen… well, online, I’m able to work from anywhere. Want to escape the harsh winters of New York? Not a problem. Daydreaming about that tropical getaway to Bora Bora? Book that flight!

Or maybe you just want to truly unplug and forget about work for a while. (How does a month sound?) With an online course in your business arsenal, these things aren’t just possible – they’re plannable.

#3 – Say Hello to Passive Income

I’m going to keep it 100% real with you. Your online course will not be a source of passive income on your very first launch.

But when you’ve live launched your online course a few times, you’ll have the necessary information to take it evergreen. This means your online course is open for enrollment year-round.

There are many steps you need to take before you turn your online course evergreen. You need to make sure that your live launches are performing well, and that your emails and sales pages are converting before you are ready for this next step.

But when done right, an online course if your best bet for passive income that can provide amply for you in the long run.

#4 – Establish Credibility and Expertise

While you certainly don’t have to be an expert to create and launch an online course…

Doing so will definitely elevate your status and position you as an expert in the field of your online course’s topic.

Part of launching your online course is marketing it effectively. And when your online course has helped your students achieve the transformation that they desire, the general public will have proof that you know exactly what you’re talking about.

So not only can your online course increase visibility, but it’ll also build your credibility and establish you as an authority in your field.

#5 – It’ll Help You Create a Larger Impact By Serving More People

Your time as a business owner is finite. This means that your 1:1 time is the most precious resource you have.

An online course attracts new customers to your business by providing another alternative to working with you. 

Say, for instance, your 1:1 coaching or service is sold at a higher price point. Packaging your knowledge of these services so someone can replicate the results for themselves will make your expertise more accessible.

Just be sure that your online course topic is something that your audience would pay you money for.

#6 – An Online Course Will Help You Build Confidence

I know, I know. Right now, it doesn’t feel like it. That’s because creating an online course is uncharted territory for you.

But think about the last time you did something for the very first time… Did you feel completely prepared to tackle it head on? Or did you feel uncertain… like you had so much to learn?

The same goes for the process of creating and launching your online course for the very first time. Luckily, I have many resources available online to guide you through the process.

So if you’re serious about creating an online course in 2024, feel free to get your name on the waitlist of The Online Course Bootcamp! It’s helped many entrepreneurs who sat exactly where you are right now go from burnt out and overworked, to having complete control over their finances and freedom.

Or if you’re still on the fence, browse through my blog, where you’ll find a ton of resources to help you take your first steps for free.

#7 – An Online Course Builds Community Around Your Business

It’s 2024, and building a community is more important than ever. If you don’t believe me, take a look at how the landscape of marketing has changed over the years.

Since the emergence of Instagram, Influencers have held a lot of power and responsibility over influencing their followers’ purchasing decisions. And the most successful influencers are the ones who have a tight-knit, highly-engaged community.

An online course can help you grow and expand your online community by leaps and bounds. Although you don’t need a huge one to sell your online course to, your happy students will ultimately be your business’s biggest asset – word-of-mouth ambassadors.

Not to mention, having testimonials from raving students will boost your credibility and improve your online course sales. It’s a win-win if you ask me.

#8 – Personal Growth

Aside from the professional growth opportunities, creating and launching an online course can greatly contribute to your personal growth.

Not only will you be challenging yourself to get out of your comfort zone and do something different, but you’ll also be handsomely rewarded for all your efforts.

Plus, once you’ve gone through the process of developing and launching your online course, you will have gained a wealth of knowledge in other areas of business as well.

#9 – Uncapped Earning Potential

If you’ve been in the 1:1 client grind for a while, you know that your income is limited to the number of hours you have to dedicate to work. That means if you want to increase your income, you need to work more hours.

While you can always raise your rate, you’ll eventually keep running into that same problem – not having enough time to serve the number of clients that you want. So if uncapping your earning potential is a band-aid that you want to rip off once and for all…

An online course is your answer.

That’s because it’s an incredibly scalable product that doesn’t require your direct 1:1 time or attention. This means you can serve more people at the same time and across time zones.

#10 – Sets Your Business Up for Longevity

Last but not least, an online course is one of the best ways to set your business up for long-term success. Not only is it a scalable product, but it can also be easily updated to fit whatever is relevant in the future.

It’ll also put you in the CEO position, where you’ll have more time to work on the long-term vision of your business instead of getting caught up in the day-to-day tasks. In other words, an online course allows you to stay proactive instead of reactive.

Talk about working smarter.

There’s No Better Time Than Now to Create and Launch Your Online Course

The online course industry is expected to reach $350 billion in 2025. This proves that online learning isn’t just a temporary solution to a global problem but a permanent resource that makes knowledge and education more accessible.

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