There’s no denying it — social media is an important component in every business. As entrepreneurs and business owners, social media provides us with the opportunity to connect with and grow a tight-knit community. A great social media presence creates culture around your brand. But it also allows clients and customers to feel aligned and […]

“Content is king” is a common saying amongst content creators, influencers, and bloggers. While content is a major aspect of running and building an online business, it doesn’t quite matter as much if consistency is there. Building a foundation on consistency is the key to any successful digital marketing strategy. In this post, I’m sharing […]

Welcome to another Student Spotlight! If you’re wondering how to build a business online as a blogger or social media influencer, read on. In this series, I’m handing the microphone over to my students to tell their stories, share their missions, and give their best advice for working online. Introducing: Jessica Litras Today’s student spotlight […]