Everyone’s after a large following when it comes to Instagram. However, that approach is outdated and just wrong. Instead of focusing on a large following, influencers should be focusing on something that’s more important: engagement. Instagram engagement is measured by the types of interactions your audiences are taking with your posts. For instance, engagement could […]

There’s no denying it — social media is an important component in every business. As entrepreneurs and business owners, social media provides us with the opportunity to connect with and grow a tight-knit community. A great social media presence creates culture around your brand. But it also allows clients and customers to feel aligned and […]

Instagram has covered the gamut of features offered across multiple social media channels. Originally a platform to share photos, Instagram evolved to include many features. It released stories to compete with Snapchat and IGTV that attempted to draw attention away from YouTube. And in 2020, Instagram released two new features: Reels and Guides. It’s obvious […]